The Year of the Big Bash
From sold out stadiums to Dave Warners switch-hit six, the overwhelming success of the Big Bash League comes as no surprise. T20 cricket is alive and thriving in Australia and with the addition of KooGa's world leading apparel and designs into the mix, the summer of 2012/13 will most definitely be viewed as the summer of the big bash.
International cricketing stars are flocking to Australian shores to be a part of one of the most anticipated T20 leagues around the globe. Whether it's the 'hot handed' Dale Steyn heating things up with Brisbane, along with bowling partners Daniel Vettori and Kemar Roach or 'big hitting' Marlon Samuels bolstering the ranks of the Renegades, the BBL 02 is set to build from its inaugural season. The league has also attached the likes of Pakistani superstars Umar Akmal and Shahid Afridi to the Sydney Sixers and Sydney Thunder.
With a fresh new and exciting look for on-field, off-field and support gear, KooGa's designs are set to encompass all that is the BBL. Mick McKenna, boss of the BBL describes the competition as "movie length cricket, loaded with pyrotechnics, featuring eight city based teams". KooGa's Managing Director Tyron Brant said, "We really wanted to design a kit that is on par with the excitement and exhilaration that is T20 cricket and we believe that we have done that".
Mr Brant goes on to describe the decision to get into cricket as a "really exciting phase" and one that was a "natural progression" for the Gold Coast based designer and manufacturer. "The KooGa family feels that our company aligns perfectly with the BBL as both of our organisations have grown in the same backyard and have exploded onto the globe stage", said Mr Brant.
However, the Australian home grown heroes are definitely not being over shadowed by the international players. The likes of Mike Hussy, Michael Clarke, David Warner, Mitchell Johnson and Shane Warne with the Melbourne Stars, Perth Scorchers, Hobart Hurricanes and the Adelaide Strikers are all anticipated having a massive contribution to their teams and the league.
"Cricket is about as Australian as it gets and we are proud to be working with the team at Cricket Australia", said Mr Brant. "We are eagerly waiting the start of the BBL 02 on December 7th".
T20 Big Bash League apparel and supporter gear is available online and in retailers from the 9th of November.
KooGa and Stone Bros Racing Announce New Partnership
KooGa is pleased to announce the signing of Stone Brothers Racing in an exhilarating multi-year partnership. The deal see's KooGa as a globally recognized sports brand becoming the first official merchandise partnership in V8 supercars.
KooGa is the supplier to many major clubs, associations, national/international teams and now V8 supercars. The partnership will debut at the GC600 event this weekend. KooGa's logo will feature on the #47 Lucky 7 Racing car, with the full collection of KooGa branded SRB merchandise to hit the shelves at the Clipsal 500 in February 2013.
Shannon Moore, Chief Operating Officer for KooGa said that while KooGa is predominately known for its cutting edge designs in sports apparel, the company is now looking forward to being able to bring their advanced technology and applying them to motorsports.
"SBR are innovators, market leaders, have a no nonsense approach and are a family owned and oriented business. All of these things are what has grown our brand to the level it is today", said Moore.
"At KooGa we are extremely excited to be in partnership with SBR. We are a proud Australian apparel manufacturer and to be able to partner with a business that shares so many of our values is something we cherish".
"We anticipate a long and exciting partnership with SBR and hope to be able to introduce a new way of looking at V8 Supercar race team apparel that will enhance the ability of the team to perform.
Jeff Reibel Commercial Manager for SBR believes that the partnership is a significant advancement for both SBR and KooGa.
"The partnership is so significant because, from our knowledge, it's the first ever integrated apparel retail program in V8 Supercars. That partnership is actually with another locally owned, family run business based on the Gold Coast, which is exactly what SBR is", said Reibel.
"KooGa is an international brand who is well regarded throughout the sporting world and we are fortunate enough to have them partner with us for their foray into motorsport".
"What they'll be able to bring is a different angle on the look, feel & quality of our apparel and also set us apart from other teams," said Reibel.
KooGa branded SBR merchandise will be available for purchase at the first V8 Supercars event in 2013.
KooGa and VAFA Announce new Partnership
The Victorian Amateur Football Association (VAFA) and KooGa are proud to announce an exciting new partnership that see's the globally recognized sports brand become the official sponsor and apparel partner of the oldest and most traditional football association in the country.
The partnership will see the VAFA's 73 member clubs wear custom designed KooGa kit starting in season 2013. KooGa have further affirmed their commitment to grassroots Australian Rules Football by signing the VAFA and are proud to be partnering an organisation with real community values. "We look forward to a long and successful relationship with the VAFA, it's great to be in partnership with a progressive organisation with such a proud sporting history" said KooGa Managing Director Tyron Brant.
VAFA CEO Michael Sholly applauds the partnership saying "The VAFA is the biggest football competition in the land and we are delighted to have the international brand KooGa partner our competition..."
Established in 2000, KooGa is 100% Australian owned and operated business. KooGa is the proud sponsor and official apparel partner to a growing list of professional teams including the Richmond Tigers, Western Bulldogs, Brisbane Lions, Qantas Wallabies, Melbourne Storm and thousands of other teams ranging from elite level right through to grassroots community clubs.
A brand dedicated to creating performance led apparel for athletes and sporting team of all levels, KooGa has earned an international reputation for innovative and quality design that incorporates the world's leading fabric technologies - KooGa's product range has been scientifically proven to improve player performance.
Blair O'Hara, VAFA GM of Commercial Operations, added "KooGa bring so much more to the table than great apparel. They understand our ambitions to deliver real value and benefits to our community and we will work together to do just that."